Case Study - MG
AUDIT
Client Overview
Dr. Marilyn Glenville PhD is a renowned UK-based nutritionist specializing in women’s health. With over 30 years of experience in nutritional medicine, Dr. Glenville is a leading expert in female hormone issues, including menstrual problems, fertility, and menopause. As a respected author and international speaker, Dr. Glenville has published 13 internationally bestselling books and frequently appears on television and radio. Her practice, based in Harley Street, London, and several locations in Ireland, provides a natural approach to female hormone health.
Challenge
Dr. Glenville required a secure and comprehensive backup of her historical data from Universal Analytics (UA) spanning from 2006 to 2023. The challenge was to ensure that all crucial metrics and dimensions were accurately preserved in a format that would allow for continued analysis and insights into her audience’s behavior and marketing performance.
Solution
To meet Dr. Glenville’s requirements, we performed a meticulous backup of her UA data, covering a wide range of metrics and dimensions:
- Date Range: The backup covered data from 2006 to 2023, ensuring a complete historical record.
- Marketing Attribution: Attention was given to marketing attribution, ensuring that data from the Default Channel Group, Source, Medium, Referrer, and Campaign were preserved.
- Tech: We captured detailed audience behavior data, segregating it by mobile and desktop users. Additionally, we backed up critical tech details, including Device Category, Browser, Operating System, and Screen Resolution.
- Audience Behavior: To keep an eye on audience behaviour, we included metrics Page Views, Unique Page Views, Avg. Time on Page, Bounce Rate, % Exit, Goal Conversion Rate. The data for each day is present which will help to analyse hourly, weekly, monthly, quarterly and yearly.
- Page Data: Top landing pages, exit pages, and entrance pages were recorded with daily granularity, offering a detailed view of user interaction. The metrics were: Users, New Users, Sessions, Bounce Rate, Pages/Session, Avg.Session Duration
- File Format: The backup was delivered in Excel format, with a total file size of 91.4 MB. This format allows for ongoing analysis and reporting.
Results
The comprehensive data backup provided Dr. Glenville with a reliable and accessible resource to continue analyzing her historical data, ensuring no insights were lost during the transition away from Universal Analytics. The Excel file format facilitated easy analysis, allowing Dr. Glenville and her team to extract valuable insights from years of accumulated data.
Conclusion
Dr. Marilyn Glenville PhD now has a secure and thorough backup of her UA data, allowing her to continue leveraging past performance and audience insights for her practice. The data for each day is present which will help to analyse hourly, weekly, monthly, quarterly and yearly.The meticulous attention to detail in preserving marketing attribution, audience behavior, and page interaction data ensures that Dr. Glenville can maintain her high standard of data-driven decision-making.
