Analytics Audit

Not Sure If Your Analytics Data Is Accurate?

We audit GA4, Google Tag Manager, and conversion tracking to identify what’s broken, what’s misleading, and what needs to be fixed.

Full Tracking Stack Review

Not just one tool in isolation

GA4 configuration and data quality
Google Tag Manager setup and logic
Conversion and funnel tracking accuracy
High (not set) issues ing GA4 reports
Get Started

Request a GA4 Audit

Tell us a bit about your analytics setup and what you'd like reviewed. We'll assess your GA4 implementation and recommend next steps to improve data accuracy.

Complete review of your GA4 setup
Verification of key conversion tracking
Audit of your GTM implementation
Clear explanation of tracking gaps and data issues
Signs You Need Help

When You Need an Analytics Audit

GA4 conversions don't match Google Ads or Meta
Events fire inconsistently or duplicate
Revenue numbers look inflated or missing
Funnels don't reflect real user behavior
Consent mode or privacy changes broke tracking
GA4 was "set up" but never properly validated

If you don’t trust your data, optimization is guesswork. An audit is where that stops.

Core Components

What This Analytics Audit Covers

Our analytics audit reviews your entire tracking stack, not just one tool in isolation.

GA4 Audit

We review how GA4 is configured, what data it's collecting, and whether that data is usable.

Property, stream, and measurement settings
Event and conversion configuration
Parameters, naming conventions, and structure
DebugView and real-time validation
Common GA4 misconfigurations and data gaps

You'll know exactly:

What's working
What's broken
What's missing

Google Tag Manager Audit

Most GA4 issues originate in GTM. We audit your GTM container to identify problems.

Incorrect or redundant tags
Broken triggers and variables
Overly complex or fragile logic
Performance and firing order issues

This ensures tracking is:

Stable
Maintainable
Best practices

Conversion & Funnel Review

Conversions are where bad tracking hurts the most. We validate how conversions are tracked across:

Forms and lead flows
Ecommerce funnels
Paid ads integrations

Includes validation for:

Event mapping
Funnel completeness
Ad platform alignment
Add-On Audits

Complete Analytics Audit

Meta Pixel & Conversions API Audit

Ideal if you rely heavily on Meta Ads.

Meta Pixel implementation

Event consistency

Conversions API setup

Data matching and duplication issues

Server-Side & Advanced Tracking Review

Recommended for privacy-focused or high-scale setups.

Server-side GTM containers

Data forwarding logic

Consent handling

Event parity between client and server

Deliverables

What You'll Receive

You won't get a PDF no one reads. You'll get clarity your team can act on.

A clear summary of findings
A prioritized list of issues
Explanation of impact (what breaks if unfixed)
Actionable recommendations
Optional implementation support

This Audit Is:

A diagnostic of your current setup
Focused on accuracy and reliability
Actionable and implementation-ready

This Audit Is Not:

A generic tool checklist
A replacement for strategy consulting
A one-size-fits-all template
Perfect Fit

Who This Audit Is Best For

Businesses running paid advertising
Ecommerce brands relying on GA4 revenue data
Teams struggling incorrect GA4 data.
Agencies needing a second opinion or white-label support

If analytics drives decisions, this audit pays for itself.

Why Us

Why Teams Trust Us for GA4 Audits

750+ GA4 accounts audited and corrected
We focus on clarity, not unnecessary complexity
Actionable recommendations you can implement
We identify the real problems, not sell extra work

We show exactly where your tracking breaks down.

55+

Successful Meta CAPI Setups Done

750+

Analytics Audit & Measurement Plan

600+

Successful GA4 + GTM Implementations Done

120+

Looker Studio Dashboards Created
Get Started

Request a GA4 Audit

Tell us a bit about your analytics setup and what you'd like reviewed. We'll assess your GA4 implementation and recommend next steps to improve data accuracy.

Complete review of your GA4 setup
Verification of key conversion tracking
Audit of your GTM implementation
Clear explanation of tracking gaps and data issues

Ready to Fix Your Analytics?

If your data isn't trustworthy, nothing built on top of it is.

Start with an analytics audit and get clarity on what's broken — and how to fix it.

Quick Fix Request

Tell us about your tracking issue and we’ll get it resolved fast.