GA4 audit
Configuration, data collection and usability.
- Property, stream & measurement settings
- Event & conversion configuration
- Parameters, naming & structure
- DebugView & real-time validation
- Common misconfigurations & data gaps
GA4 Audit
We audit GA4, Google Tag Manager and conversion tracking to find exactly what’s broken, and how to fix it.
Symptoms
If you don’t trust your data, optimization is guesswork.
The scope
A full diagnostic of how your tracking is configured, collected and used.
Configuration, data collection and usability.
Most GA4 issues originate in GTM.
Conversion tracking validated across platforms.
Optional add-ons
Reports and settings we check
An audit works through the GA4 reports and settings your decisions depend on. A few we check every time:
Want to see this in practice? Read our GA4 case studies.
Deliverables
You won’t get a PDF no one reads. You’ll get clarity your team can act on.
This audit is
This audit is not
Why teams trust us
GA4 accounts audited & corrected
GA4 + GTM implementations
Google Data Studio dashboards built
Perfect fit
If analytics drives decisions, this audit pays for itself.
Questions
A Google Analytics audit is a diagnostic of your current GA4 setup that checks how your tracking is configured, collected and used. It looks at property, stream and measurement settings, event and conversion configuration, and the data quality your decisions depend on. The goal is accuracy and reliability, not a generic tool checklist or a strategy consulting engagement.
This GA4 audit covers three core areas: a GA4 configuration and data collection review, a Google Tag Manager audit, and a conversion and funnel review across forms, ecommerce and paid-ads integrations. We validate events and conversions in DebugView and real-time, check for common misconfigurations and data gaps, and review the GA4 reports and settings you rely on. Optional add-ons include a Meta Pixel and CAPI audit and a server-side and advanced review.
You receive a clear summary of findings and a prioritized list of issues, each with the impact explained so you understand what breaks if it is left unfixed. You also get actionable, implementation-ready recommendations rather than a PDF no one reads. Implementation support is available as an option if you want help applying the fixes.
Common signs include GA4 conversions that do not match Google Ads or Meta, events that fire inconsistently or duplicate, and revenue numbers that look inflated or missing. Funnels that do not reflect real user behaviour, tracking broken by consent or privacy changes, and a GA4 property that was set up but never properly validated are also strong indicators. If you do not trust your data, optimization becomes guesswork.
Not necessarily. If you have a single, well-defined problem, we offer a $299 quick fix instead of a full audit. A full GA4 audit is the better choice when you need a complete diagnostic across GA4, GTM and conversion tracking, or when you are not sure where the problem originates.
Request an audit
Tell us about your setup and we’ll come back with scope and next steps within one business day.
hello@ga4experts.comGet started
If your data isn’t trustworthy, nothing built on top of it is. Start with an audit and get clarity on what’s broken.