GA4 Audit

Not sure your analytics data is accurate?

We audit GA4, Google Tag Manager and conversion tracking to find exactly what’s broken, and how to fix it.

  • No generic checklists
  • No vague recommendations
  • Just clarity
ga4.health-checkSCANNING
72/ 100
health score
  • Pageviews & sessionspass
  • Duplicate purchase eventsfail
  • 12% of traffic “(not set)”warn
  • Ads ↔ GA4 mismatch · 18%fail
  • Consent mode activepass
18 checks · 6 issues · 3 critical

Symptoms

When you need an analytics audit

  • GA4 conversions don’t match Google Ads or Meta
  • Events fire inconsistently or duplicate
  • Revenue numbers look inflated or missing
  • Funnels don’t reflect real user behaviour
  • Consent or privacy changes broke tracking
  • GA4 was “set up” but never properly validated

If you don’t trust your data, optimization is guesswork.

The scope

What the audit covers

A full diagnostic of how your tracking is configured, collected and used.

01

GA4 audit

Configuration, data collection and usability.

  • Property, stream & measurement settings
  • Event & conversion configuration
  • Parameters, naming & structure
  • DebugView & real-time validation
  • Common misconfigurations & data gaps
02

Google Tag Manager audit

Most GA4 issues originate in GTM.

  • Incorrect or redundant tags
  • Broken triggers & variables
  • Fragile or overly complex logic
  • Performance & firing-order issues
03

Conversion & funnel review

Conversion tracking validated across platforms.

  • Forms & lead flows
  • Ecommerce funnels
  • Paid-ads integrations
  • Event mapping & funnel completeness

Optional add-ons

Meta Pixel & CAPI audit

If you rely on Meta Ads
  • Pixel implementation
  • Event consistency
  • Conversions API setup
  • Data matching & duplication

Server-side & advanced review

For privacy-focused or high-scale setups
  • Server-side GTM containers
  • Data forwarding logic
  • Consent handling
  • Client / server event parity

Reports and settings we check

An audit works through the GA4 reports and settings your decisions depend on. A few we check every time:

Want to see this in practice? Read our GA4 case studies.

Deliverables

What you’ll receive

You won’t get a PDF no one reads. You’ll get clarity your team can act on.

  • A clear summary of findings
  • A prioritized list of issues
  • The impact of each issue (what breaks if unfixed)
  • Actionable recommendations
  • Optional implementation support

This audit is

  • A diagnostic of your current setup
  • Focused on accuracy & reliability
  • Actionable & implementation-ready

This audit is not

  • A generic tool checklist
  • A replacement for strategy consulting
  • A one-size-fits-all template

Why teams trust us

0+

GA4 accounts audited & corrected

0+

GA4 + GTM implementations

0+

Google Data Studio dashboards built

Perfect fit

Who this audit is best for

If analytics drives decisions, this audit pays for itself.

  • Businesses running paid advertising
  • Ecommerce brands relying on GA4 revenue data
  • Teams struggling with incorrect GA4 data
  • Agencies needing a second opinion or white-label support

Questions

Google Analytics audit FAQ

What is a Google Analytics audit?

A Google Analytics audit is a diagnostic of your current GA4 setup that checks how your tracking is configured, collected and used. It looks at property, stream and measurement settings, event and conversion configuration, and the data quality your decisions depend on. The goal is accuracy and reliability, not a generic tool checklist or a strategy consulting engagement.

What does a Google Analytics audit include?

This GA4 audit covers three core areas: a GA4 configuration and data collection review, a Google Tag Manager audit, and a conversion and funnel review across forms, ecommerce and paid-ads integrations. We validate events and conversions in DebugView and real-time, check for common misconfigurations and data gaps, and review the GA4 reports and settings you rely on. Optional add-ons include a Meta Pixel and CAPI audit and a server-side and advanced review.

What will I receive after the GA4 audit?

You receive a clear summary of findings and a prioritized list of issues, each with the impact explained so you understand what breaks if it is left unfixed. You also get actionable, implementation-ready recommendations rather than a PDF no one reads. Implementation support is available as an option if you want help applying the fixes.

How do I know if I need a Google Analytics 4 audit?

Common signs include GA4 conversions that do not match Google Ads or Meta, events that fire inconsistently or duplicate, and revenue numbers that look inflated or missing. Funnels that do not reflect real user behaviour, tracking broken by consent or privacy changes, and a GA4 property that was set up but never properly validated are also strong indicators. If you do not trust your data, optimization becomes guesswork.

I only have one small tracking issue. Do I still need a full GA4 audit?

Not necessarily. If you have a single, well-defined problem, we offer a $299 quick fix instead of a full audit. A full GA4 audit is the better choice when you need a complete diagnostic across GA4, GTM and conversion tracking, or when you are not sure where the problem originates.

Request an audit

Request a GA4 audit

Tell us about your setup and we’ll come back with scope and next steps within one business day.

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Get started

Ready to fix your analytics?

If your data isn’t trustworthy, nothing built on top of it is. Start with an audit and get clarity on what’s broken.