GA4 - Google Analytics 4 for ECommerce

Boost your conversion rates by unlocking the power of your eCommerce Data with correct Google Analytics 4 implementation done by GA4 Experts
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ECommerce Tracking Google Analytics 4

Is your current GA4 setup answering these four questions

Which channel/campaign is bringing in purchasers with a high AOV?
What is the drop-off percentage at each step of my purchase funnel?
Which high-volume search terms are leading to zero purchase?
Which page url is leading to the most newsletter subscriptions?

Cost of using no or inaccurate data

Low ROAS (Return on ad spend)
Poor Conversion Rate
Blind Marketing and SEO Strategy
Lower AOV (Average Order Value)

What We Do

ga4 eCommerce tracking

Enhanced Ecommerce Tracking

Better understanding of the touch-points in your customer journey and issues with your checkout process.​

cross domain tracking

Cross-domain Tracking

Get a single view of a session navigations through your main domain and associated sub-domains.

ga4 form tracking

Comprehensive Form Tracking

Optimize form fields, make them a breeze to fill out, and increase conversions.

ga4 cross-device tracking

Cross-device Tracking

Reach your website users everywhere they are by tracking their interactions on any device.

ga4 naigation tracking

User Navigation Tracking

Analyze website user interaction and touchpoints throughout the journey to find out which links lead to key website results.

Outbound Link Tracking

Outbound Link Tracking

Find out what is driving people away from your website.

ga4 site search tracking

Site Search and Filters

Track what your visitors are searching on your website and how they are using side filters.

ga4 scroll depth tracking

Scroll Depth Analysis

Create better content by analyzing how content is consumed on each webpage.

ga4 video tracking tracking

Video Tracking

Is your video a hit or a miss? Use these insights from a successful implementation to create more engaging videos.

As an eCommerce business owner, you understand the importance of tracking and analyzing user behavior on your website. This information can help you make informed decisions about your marketing campaigns, product offerings, and overall business strategy.

That’s where Google Analytics 4 comes in. This powerful analytics tool provides you with a comprehensive understanding of your website visitors, including their demographics, interests, and behaviors. With this information, you can optimize your website to improve user experience and drive sales.

However, setting up Google Analytics 4 for an eCommerce website can be a complex and time-consuming process. That’s where we come in. Our team of experienced analytics experts specializes in implementing Google Analytics 4 for eCommerce websites.

We’ll work with you to understand your business objectives and tailor our implementation to meet your unique needs. We’ll set up custom events to track all important actions, such as product purchases and cart abandonments.

We’ll also test and validate to ensure accurate data tracking and create reports in Looker studio for better data visualization.

Don’t leave your eCommerce analytics to your developers.  Contact us today to learn more and get started!

GA4 ECommerce Case Study

Dermacare Direct needed to set up Google Analytics 4 (GA4) on their Multi-Store Headless Magento 2 website, migrate tags from the old standard Magento 2 GTM account, and implement e-Commerce tracking in GA4 via GTM.

The project faced challenges due to the custom storefront and four domains, but solutions were found through the use of ‘Lookup Variable’ in GTM and coordination with the Development Team for dataLayer implementation.

Accurate data was tracked for all domains, and E-Commerce reports were boosted with correct tracking, allowing for better conversion optimization.

Is your Google Analytics 4 correctly implemented?

Let's find out.

At GA4 Experts, we are obsessed with data and are on a mission to accelerate the use of ‘Data Analytics’ in business decision-making.

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