GA4 - Google Analytics 4 for ECommerce
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What We Do
Enhanced Ecommerce Tracking
Better understanding of the touch-points in your customer journey and issues with your checkout process.
Get a single view of a session navigations through your main domain and associated sub-domains.
Comprehensive Form Tracking
Optimize form fields, make them a breeze to fill out, and increase conversions.
Reach your website users everywhere they are by tracking their interactions on any device.
User Navigation Tracking
Analyze website user interaction and touchpoints throughout the journey to find out which links lead to key website results.
Outbound Link Tracking
Find out what is driving people away from your website.
Site Search and Filters
Track what your visitors are searching on your website and how they are using side filters.
Scroll Depth Analysis
Create better content by analyzing how content is consumed on each webpage.
Is your video a hit or a miss? Use these insights from a successful implementation to create more engaging videos.
As an eCommerce business owner, you understand the importance of tracking and analyzing user behavior on your website. This information can help you make informed decisions about your marketing campaigns, product offerings, and overall business strategy.
That’s where Google Analytics 4 comes in. This powerful analytics tool provides you with a comprehensive understanding of your website visitors, including their demographics, interests, and behaviors. With this information, you can optimize your website to improve user experience and drive sales.
However, setting up Google Analytics 4 for an eCommerce website can be a complex and time-consuming process. That’s where we come in. Our team of experienced analytics experts specializes in implementing Google Analytics 4 for eCommerce websites.
We’ll work with you to understand your business objectives and tailor our implementation to meet your unique needs. We’ll set up custom events to track all important actions, such as product purchases and cart abandonments.
We’ll also test and validate to ensure accurate data tracking and create reports in Looker studio for better data visualization.
Don’t leave your eCommerce analytics to your developers. Contact us today to learn more and get started!
GA4 ECommerce Case Study
Dermacare Direct needed to set up Google Analytics 4 (GA4) on their Multi-Store Headless Magento 2 website, migrate tags from the old standard Magento 2 GTM account, and implement e-Commerce tracking in GA4 via GTM.
The project faced challenges due to the custom storefront and four domains, but solutions were found through the use of ‘Lookup Variable’ in GTM and coordination with the Development Team for dataLayer implementation.
Accurate data was tracked for all domains, and E-Commerce reports were boosted with correct tracking, allowing for better conversion optimization.