Proof / Case studies
Each Google Analytics case study below documents a real engagement: what was broken in GA4 or GTM, what we changed, and the measurable outcome. Filter by sector, or open any record for the full write-up.
Automotive / online car sales
MyCardirect.com · GA4 · GTM
GA4Experts removed duplicate gtag.js and GTM installations for online car dealership MyCardirect.com, fixing 3x conversion overcounting and broken attribution by consolidating all conversion tracking into Google Tag Manager.
Hospitality (luxury hotels, restaurants, holiday cottages, spas)
Devonshire Hotels and Restaurants · Residiary booking widget (iframe) · GA4 · GTM · Cross-domain tracking · Conversion funnel tracking · Attribution
GA4Experts rebuilt Google Analytics 4 tracking for Devonshire Hotels and Restaurants, fixing iframe-based restaurant bookings, duplicate hotel names, cross-domain attribution, and missing dataLayer events on the Anytime platform so all three booking funnels tracked accurately.
E-commerce (photo printing and custom photo products)
Printique · Custom headless build · GA4 · GTM · Funnel Tracking · dataLayer Specification
GA4 Experts built 17 custom ecommerce conversion funnels in GA4 for Printique, Adorama's photo-printing company, specifying the step-level dataLayer, verifying every event with the development team, and solving mid-editor product switches with persisted funnel attribution variables.
E-commerce (photo printing and custom photo products)
Printique · Custom headless build · GA4 · GTM · GA4 Audit · Server-Side Tagging · dataLayer Implementation
A return engagement for Printique, Adorama's photo-printing company: GA4 Experts audited and cleaned a 184-tag GTM container, removed duplicate legacy events, rebuilt the ecommerce dataLayer to GA4's format, and migrated tracking to server-side Google Tag Manager.
E-commerce (LGBTQ+ intimacy and sexual wellness)
Wet For Her · Magento 2 · GA4 · GTM · GA4 Migration · GA4 Audit · E-commerce Tracking · dataLayer Implementation · Looker Studio
Wet For Her had started the move to GA4 but never finished it: conflicting gtag instances, broken checkout and shipping events, and a flawed dataLayer on Magento 2. GA4Experts audited the setup, rebuilt enhanced ecommerce tracking end to end, and reduced (not set) revenue attribution to just 0.33%.
Online news and publishing
Daily Maverick · GA4 · GTM · Analytics Audit
A full GA4 and GTM audit for South African news publisher Daily Maverick that traced inaccurate and missing report data to duplicate events, misconfigured parameters, and missing sub-domain tracking, then delivered actionable fixes.
E-commerce and membership content (health/supplements)
Ahara Corporation · GA4 · GTM · Looker Studio · GA4 Audit · Event Tracking · E-commerce Tracking
A GA4 and GTM audit, remediation, and reporting engagement for Ahara Corporation that fixed inaccurate data, rebuilt event and e-commerce tracking, and delivered a three-page Looker Studio dashboard.
E-commerce (skincare and beauty retail)
Dermacare Direct · Magento 2 · GA4 · GTM · Ecommerce Tracking · dataLayer Implementation · GTM Migration · Looker Studio
GA4 and ecommerce tracking for Dermacare Direct's multi-store headless Magento 2 storefront, routing four domains to separate GA4 properties and standing up SPA-friendly tracking on a site that had no dataLayer.
Travel & Hospitality (hostels)
HI Hostels Canada · Web · GA4 · GTM · Looker Studio
GA4 and GTM implementation for HI Hostels Canada that captured full booking detail (IDs, hostel names, check-in dates) and fed Looker Studio dashboards for the marketing team and affiliate hostel partners.
Ecommerce / Custom Crafts (t-shirt quilts and memory keepsakes)
Just T-Shirt Quilts · GA4 · GA4 Audit · GTM
A GA4 audit for U.S. custom-quilt maker Just T-Shirt Quilts that diagnosed misconfigurations causing inaccurate, incomplete data and delivered actionable fixes for session timeout, data retention, Google Signals, reporting identity, and conversion tracking.
E-commerce (yarn, knitting, and craft supplies)
LittleKnits.com · Magento 2 · GA4 · GTM · E-commerce Tracking · GA4 Explorations
A Magento 2 yarn and craft retailer needed GA4 and GTM-based e-commerce tracking without staging data polluting its production analytics. A GTM Lookup Variable separated environments and a custom dataLayer transform delivered clean GA4 e-commerce data, feeding conversion funnels in Explorations.
E-commerce (paving, flooring, and walling products)
Nustone · E-commerce · GA4 · GTM · Looker Studio · E-commerce Tracking · dataLayer Implementation
A GA4 and GTM e-commerce reporting build for UK paving retailer Nustone, delivering a single dashboard across sales, customer, marketing, and product performance with an hourly revenue breakdown, plus SPA event tracking that surfaced a cart-tracking discrepancy.
Whitewater rafting and outdoor adventure tourism
RaftOne (Raft1 / SEE / Ocoee River Biz / Ocoee Ziplines) · Rezgo booking platform · GA4 · GTM · Ecommerce Tracking · Google Ads Conversion Tracking · Meta Pixel · Microsoft Clarity · Looker Studio · GA4 Audit
GA4, GTM, and conversion tracking implementation for whitewater rafting operator RaftOne across its Raft1, SEE, Ocoee River Biz, and Ocoee Ziplines booking brands, with Rezgo ecommerce integration and Looker Studio reporting.
Risk management / SaaS · anonymised
Risk Management Platform · Multi-domain website · GA4 · GTM · GA4 Audit · Cross-domain tracking · E-commerce tracking · Data Layer / Custom JavaScript · Reporting · White-label
A white-label GA4/GTM engagement for an anonymous multi-domain risk management platform: a full audit fixed unreliable tracking, followed by standardized event implementation, cross-domain reporting, and custom-JavaScript e-commerce tracking to replace a missing data layer.
Heritage and tourism
Bolton Abbey · UA Backup · GA4 · Looker Studio
GA4Experts backed up Bolton Abbey's full Universal Analytics history (2015-2023, 14.3MB) and rebuilt it into a structured Looker Studio report, preserving audience, behavior, and acquisition insights through the transition to GA4.
Home services (HVAC, plumbing, electrical)
Integrity Service Companies · Looker Studio · UA Backup · GA4
A Looker Studio report that backed up Integrity Service Companies' Universal Analytics data from 2017 to 2023 (17.1 MB), preserving audience, behavior, and acquisition history ahead of the GA4 transition.
Retail / eCommerce (family-focused consumer goods) · anonymised
C&I (Caribbean) · GA4 · Looker Studio · UA Backup · Marketing Attribution · Ecommerce Analytics
GA4Experts built a three-section Looker Studio dashboard (Overview, Marketing Attribution, Ecommerce) for C&I, a family-focused Caribbean retailer, and backed up its Universal Analytics data to preserve historical insights through the GA4 transition.
Health and nutrition (women's health practice)
Dr. Marilyn Glenville PhD · UA Backup · Universal Analytics · Data Migration
A full Universal Analytics backup for UK women's health nutritionist Dr. Marilyn Glenville, preserving 17 years (2006-2023) of attribution, audience, and page data in a 91.4 MB Excel file with daily granularity.
Public library / Local government
Malden Public Library · Universal Analytics · UA Backup · GA4 · Looker Studio
Ahead of the Universal Analytics shutdown, GA4Experts backed up Malden Public Library's 2021-2023 UA data and rebuilt it as a Looker Studio report covering audience, behavior, and acquisition, preserving historical insight through the move to GA4.
Food and dining media (culinary listings platform)
Boston Chefs · UA Backup · Looker Studio · Universal Analytics
Preserved Boston Chefs' full Universal Analytics history (2008-2023, 467 MB) as a Looker Studio backup that recreates the platform's key UA views, custom audience filtering, and flexible date ranges, keeping historical insights available after the UA shutdown.
Food & Dining media platform · anonymised
Culinary Platform Client (white-label NDA) · Universal Analytics · UA Backup · Looker Studio · GA4 · Data Visualization
A regional culinary media platform (anonymous under a white-label NDA) needed its 2008-2023 Universal Analytics history backed up (467 MB) and rebuilt in Looker Studio, replicating key UA views and a custom audience segment so no insights were lost at sunset.
Trade association (communications and technology policy)
INCOMPAS · UA Backup · Looker Studio · GA4
A Looker Studio backup of INCOMPAS's Universal Analytics data (2020-2023) that preserved audience, behavior, and acquisition history ahead of the GA4 transition.
Healthcare · anonymised
NHP · Universal Analytics Backup · GA4
A healthcare practice (NHP) needed its 2006-2023 Universal Analytics history preserved before UA shut down. We delivered a complete, daily-granularity backup in Excel covering attribution, tech, audience behavior, and page metrics.
Branding agency
Stirling Brandworks · Universal Analytics · UA Backup · Looker Studio · GA4
A branding agency's nine years of Universal Analytics data (2014-2023) was preserved in a structured Looker Studio backup report ahead of the GA4 transition, keeping historical insights accessible for ongoing analysis.
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