Google is removing 4 attribution models from Ads and Analytics. What Does this Mean for Marketers?

Google is removing 4 attribution models from Ads and Analytics. What Does this Mean for Marketers? Google has removed first-click attribution, linear attribution models, time decay attribution models, and position attribution models from its Ads and Analytics. Businesses that currently use any of these models will automatically switch to DDA. If you do not want …

Google is removing 4 attribution models from Ads and Analytics. What Does this Mean for Marketers? Read More »