How to link GA4 with your Google Ads account
In this guide, you will learn the benefits of linking your Google Ads account to Google Analytics 4 (GA4) and the detailed steps to link it.
Steps to link your Google Ads with GA4:
Step 1: Log in to your GA4 and Google ads account from the same Gmail id.
Step 2: Go to the admin section from the GA4 dashboard.
![google analytics 4 admin link button](https://ga4experts.com/wp-content/uploads/2022/12/ga4_admin_link-768x681.png)
Step 3: Under the Property section, click on Google Ads links.
![](https://ga4experts.com/wp-content/plugins/elementor/assets/images/placeholder.png)
Step 4: Click on ‘Link’.
![](https://ga4experts.com/wp-content/plugins/elementor/assets/images/placeholder.png)
Step 5: Click on ‘Choose Google Ads account’.
![linking google ad](https://ga4experts.com/wp-content/uploads/2022/12/linking-google-ads-1024x482.png)
Step 6: Now, If you have the Google Ads accounts with the same gmail id, your account will be displayed here automatically. Select the account and click confirm.
![choose google ads account](https://ga4experts.com/wp-content/uploads/2022/12/choose-google-ads-account-1024x454.png)
Step 7: In Configure settings, turn on the ‘Personal advertising’ and ‘Auto-tagging’ features.
![enable personalized advertising auto tagging](https://ga4experts.com/wp-content/uploads/2022/12/personalized-advertising-1024x454.png)
Step 8: Click on submit and your Google ads account will be connected to your GA4 account.
![google ad link created](https://ga4experts.com/wp-content/uploads/2022/12/link-created-1024x451.png)
Steps to remove your Google ads account from GA4:
Step 1: Go to the admin section from the GA4 dashboard.
![google analytics 4 admin link button](https://ga4experts.com/wp-content/uploads/2022/12/ga4_admin_link-768x681.png)
Step 2: Under the Property section, click on Google Ads links.
![](https://ga4experts.com/wp-content/plugins/elementor/assets/images/placeholder.png)
Step 3: Click on the account you want to remove.
![select google ads account](https://ga4experts.com/wp-content/uploads/2022/12/select-google-ads-account-1024x449.png)
Step 4: Click on this.
![delete google ad link](https://ga4experts.com/wp-content/uploads/2022/12/delete-linking-1024x451.png)
Step 5: Click ‘delete’.
![removing google ad link](https://ga4experts.com/wp-content/uploads/2022/12/delete-linking-2-1024x455.png)
Step 6: Your Google Ads account will not be connected anymore.
![google ad link removed](https://ga4experts.com/wp-content/uploads/2022/12/Screenshot-70-1024x454.png)