Proof / Case studies
Real engagements, documented. Each one audited, rebuilt, and validated in GA4 DebugView before handover. No vanity numbers, just what was broken and what we fixed.
Each Google Analytics case study below documents a real engagement: what was broken in GA4 or GTM, what we changed, and the measurable outcome. Filter by sector, or open any record for the full write-up.
Automotive / online car sales
MyCardirect.com · GA4 · GTM
GA4Experts removed duplicate gtag.js and GTM installations for online car dealership MyCardirect.com, fixing 3x conversion overcounting and broken attribution by consolidating all conversion tracking into Google Tag Manager.
Hospitality (luxury hotels, restaurants, holiday cottages, spas)
Devonshire Hotels and Restaurants · Residiary booking widget (iframe) · GA4 · GTM · Cross-domain tracking · Conversion funnel tracking · Attribution
GA4Experts rebuilt Google Analytics 4 tracking for Devonshire Hotels and Restaurants, fixing iframe-based restaurant bookings, duplicate hotel names, cross-domain attribution, and missing dataLayer events on the Anytime platform so all three booking funnels tracked accurately.
Online news and publishing
Daily Maverick · GA4 · GTM · Analytics Audit
ELIMINATEDDuplicate page view events removed
Heritage and tourism
Bolton Abbey · UA Backup · GA4 · Looker Studio
2015-2023Universal Analytics history preserved
Home services (HVAC, plumbing, electrical)
Integrity Service Companies · Looker Studio · UA Backup · GA4
2017 to 2023Historical UA data preserved
Health and nutrition (women's health practice)
Dr. Marilyn Glenville PhD · UA Backup · Universal Analytics · Data Migration
2006-202317+ years of UA history preserved
Public library / Local government
Malden Public Library · Universal Analytics · UA Backup · GA4 · Looker Studio
16.7MBComplete UA backup preserved
E-commerce and membership content (health/supplements)
Ahara Corporation · GA4 · GTM · Looker Studio · GA4 Audit · Event Tracking · E-commerce Tracking
ELIMINATEDPhantom form interactions removed
Food and dining media (culinary listings platform)
Boston Chefs · UA Backup · Looker Studio · Universal Analytics
2008-2023Full UA history preserved
Retail / eCommerce (family-focused consumer goods) · anonymised
C&I (Caribbean) · GA4 · Looker Studio · UA Backup · Marketing Attribution · Ecommerce Analytics
VALIDATEDThree-section Looker Studio dashboard
Food & Dining media platform · anonymised
Culinary Platform Client (white-label NDA) · Universal Analytics · UA Backup · Looker Studio · GA4 · Data Visualization
2008-2023Full UA history preserved
E-commerce (skincare and beauty retail)
Dermacare Direct · Magento 2 · GA4 · GTM · Ecommerce Tracking · dataLayer Implementation · GTM Migration · Looker Studio
UNIFIEDFour domains routed to the right GA4 properties
Travel & Hospitality (hostels)
HI Hostels Canada · Web · GA4 · GTM · Looker Studio
TRUSTEDPurchase events with booking IDs & dates
Trade association (communications and technology policy)
INCOMPAS · UA Backup · Looker Studio · GA4
2020-2023Four years of UA data preserved
Ecommerce / Custom Crafts (t-shirt quilts and memory keepsakes)
Just T-Shirt Quilts · GA4 · GA4 Audit · GTM
14 monthsData retention extended from 2 months
E-commerce (yarn, knitting, and craft supplies)
LittleKnits.com · Magento 2 · GA4 · GTM · E-commerce Tracking · GA4 Explorations
ELIMINATEDStaging traffic kept out of production data
Healthcare · anonymised
NHP · Universal Analytics Backup · GA4
2006-202317 years of UA history preserved
E-commerce (paving, flooring, and walling products)
Nustone · E-commerce · GA4 · GTM · Looker Studio · E-commerce Tracking · dataLayer Implementation
TRUSTEDAccurate SPA page_view tracking
Whitewater rafting and outdoor adventure tourism
RaftOne (Raft1 / SEE / Ocoee River Biz / Ocoee Ziplines) · Rezgo booking platform · GA4 · GTM · Ecommerce Tracking · Google Ads Conversion Tracking · Meta Pixel · Microsoft Clarity · Looker Studio · GA4 Audit
LIVEGA4 and GTM built from scratch
Risk management / SaaS · anonymised
Risk Management Platform · Multi-domain website · GA4 · GTM · GA4 Audit · Cross-domain tracking · E-commerce tracking · Data Layer / Custom JavaScript · Reporting · White-label
ELIMINATEDDouble-counting and duplicate events removed
Branding agency
Stirling Brandworks · Universal Analytics · UA Backup · Looker Studio · GA4
2014-2023UA history preserved before GA4 switch
No studies match this filter.
The track record
analytics audits & fixes
GA4 + GTM builds
studies documented
Next step
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