GA4 Custom Channel Groupings in Looker Studio
There is a noteworthy update recently announced by the Looker community. Google Analytics’ Custom Channel Groupings are now available as a dimension in Looker Studio. This update simplifies the process of creating and using custom channels, eliminating the need for extensive regex tables.
Before this development, Looker users faced challenges leveraging custom channels directly, resorting to constructing intricate regex tables and using lengthy SQL code. This posed difficulties.