Information We Collect
We collect and process various types of data to provide our analytics services and enhance user experience. This includes:
Personal Information: We may collect your name, email address, and contact if you prefer to contact us by email(optional). We will exclusively utilize the information you provide to respond to your inquiry and share business-related updates that we believe could be valuable to you.
Usage Data: We collect data on how you interact with our website and services, including IP addresses, browser information, pages viewed, and session duration. This helps us improve our services and user experience.
How We Use Your Information
We use the collected information for several purposes:
Providing Services: We analyse your data to provide insightful analytics and reports to enhance your business strategies.
Communication: We use your contact details to respond to inquiries, provide updates, and share relevant information.
Improving Services: Usage data helps us optimise our website, services, and user experience.
Marketing: With your consent, we may use your contact details to send promotional materials and updates about our services.
How We Protect Your Information
We prioritise data security and employ industry-standard practices to protect your information. However, please be aware that no method of transmission over the internet or electronic storage is entirely secure.
Sharing Your Information
We uphold a strict policy of not disclosing personal or strict information to any third parties. The only exception to this rule would be in a case where legal obligations necessitate the release of information or we may share data with trusted partners, such as technology providers, to deliver our services effectively. Before we reveal this information, we may need you to prove your identity.
1. Tag Management Policies (GTM Container Tags, Triggers, and Variables):
a. Tags:
Ownership: Specify who has the authority to add, modify, or remove tags from the GTM container.
Purpose: Clearly define the purpose of each tag and ensure they are used for legitimate business reasons.
Data Collection: Clearly state what data each tag collects, ensuring it complies with applicable data protection laws.
Testing: Implement a testing protocol before deploying any new tag to prevent errors and ensure accurate data tracking.
b. Triggers:
Conditions: Clearly define the conditions under which triggers fire to ensure accuracy and relevance.
Testing: Rigorously test triggers to guarantee they activate tags only under appropriate circumstances.
c. Variables:
Usage: Clearly define the variables and their purpose, ensuring they are utilised correctly across tags and triggers.
Data Sensitivity: Specify if variables contain sensitive data and enforce strict protocols for handling such information.
2. GA4 Account/Property Policies:
a. Data Collection:
Consent: Ensure that GA4 is configured to respect user consent preferences regarding data collection.
Anonymize IP Addresses: Enable IP anonymization to protect user privacy.
Sensitive Data: Clearly define what constitutes sensitive data and ensure it is not collected without explicit consent.
b. Data Retention:
Retention Period: Define the period for which GA4 retains user data and configure it according to legal requirements.
c. Access Control:
User Roles: Assign appropriate roles and permissions to individuals accessing the GA4 property to prevent unauthorised access and modifications.
d. Security:
Authentication: Implement two-factor authentication to enhance security.
Data Transmission: Ensure that data transmitted from the website to GA4 is encrypted (use HTTPS).
e. Compliance:
Regulatory Compliance: Regularly review and update GA4 settings to comply with changing data protection regulations.
Documentation: Maintain documentation of configurations and compliance measures undertaken.
3. Auditing and Monitoring:
Regular Audits: Conduct periodic audits of GTM configurations and GA4 settings to ensure adherence to policies.
Monitoring: Implement real-time monitoring to detect and address any anomalies in data collection or processing.
4. Training and Awareness:
Training: Provide training to relevant staff regarding GTM best practices and GA4 configuration guidelines.
Awareness: Foster awareness among employees about the importance of data privacy and security.
5. Policy Enforcement:
Consequences: Clearly define consequences for violations of GTM and GA4 policies, including potential disciplinary actions.
Reporting: Establish a procedure for reporting policy violations and encourage employees to report any suspicious activities.
Analytics and Cookies
Your Rights
You have rights concerning your personal information, including:
Access: You can request a copy of the personal data we hold about you at any time.
Correction: You can correct inaccuracies in your data.
Deletion: You can request the deletion of your personal data from our database under certain circumstances.
Object: You can object to the processing of your data in specific situations.
Withdraw Consent: If we rely on consent for data processing, you can withdraw it at any time.
Opt-Out: You can opt-out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on provided by Google.
Cookies: You can manage cookie preferences through your browser settings.
Contact Us
If you have any questions or concerns about your personal data, how we use GTM and GA4 or this Privacy Policy, please contact us at:
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices. We will notify you of any substantial changes through our website or direct communication.
By using our services, you agree to the terms outlined in this Privacy Policy. Your continued use of our services after changes have been made implies your acceptance of those changes.
Thank you for trusting GA4 Experts with your data. We’re committed to safeguarding it and providing you with valuable analytics insights.
At GA4 Experts, we are obsessed with data and are on a mission to accelerate the use of ‘Data Analytics’ in business decision-making.