Consent banner (CMP)
- A compliant, region-aware banner
- Styled to match your brand
- Clear accept, reject and preferences
Cookie Consent
Cookie consent and Consent Mode v2, compliant without losing your data
GDPR, the UK GDPR and CCPA require real consent before tracking. We set up a proper consent banner and Google Consent Mode v2, so you stay compliant and GA4 still models the conversions a basic banner would throw away.
- GDPR / UK GDPR / CCPA
- Google Consent Mode v2
- Data still flows, modeled
Consent signals
- analytics_storagegranted
- ad_storagedenied
- ad_user_datadenied
- ad_personalizationdenied
denied signals → GA4 still models conversions
compliant · consent-aware · no data cliff
Sound familiar?
Consent should protect you, not break your tracking
- Not sure your cookie banner is actually compliant
- Tags firing before the user has given consent
- GA4 data fell off a cliff after adding a banner
- Google Ads warning you about Consent Mode
- Worried about GDPR or CCPA penalties
Why it happens
A basic banner forces a bad trade
Block everything and lose your data, or track without consent and risk a fine. Neither is acceptable.
- A basic banner blocks tags but breaks your measurement
- Tracking without consent exposes you to real fines
- You lose all data on every user who declines
Full service
What our cookie consent service includes
Google Consent Mode v2
- All four consent signals wired in GTM
- Default denied until the user chooses
- State updated the moment they consent
GA4 & Ads behaviour
- Every tag respects the consent state
- Conversion modeling switched on
- Validated across granted and denied
Our approach
Compliant by design, validated before handover
- 01
Consent audit
We review your current banner, tags and regions to see exactly what fires and when.
- 02
CMP setup
We choose and configure a consent platform that fits your regions and stack.
- 03
Consent Mode v2 in GTM
Consent initialization, default denied state, and region settings implemented properly.
- 04
Test every state
Granted and denied paths verified in Tag Assistant and GA4 DebugView before handover.
We are analytics engineers, not lawyers. We implement consent correctly; confirm your policy with your legal advisor.
What you get
What you walk away with
- A compliant, region-aware consent banner
- Google Consent Mode v2 live in GTM
- Every tag gated by the consent state
- Conversion and behavioural modeling enabled
- Regional configuration for GDPR and CCPA
- Validated, documented, handed over
Compliance and measurement are not a trade-off when consent is set up properly.
Why teams trust us
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Analytics audits & measurement plans
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GA4 + GTM implementations
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Custom measurement plans
Good fit
Who cookie consent setup is for
- Businesses with EU, UK or California traffic
- Ecommerce brands running Google or Meta ads
- Sites that lost data after a cookie banner
- Agencies standardizing client consent setups
Get started
Need cookie consent set up the right way?
Tell us about your site and the regions you serve, and we will come back with a clear next step.
hello@ga4experts.comGet started
Stay compliant without losing your data
We will set up a compliant consent banner and Google Consent Mode v2, validated end to end, so your tracking respects consent and keeps modeling what matters.