Custom funnels
- Map the steps of a real journey
- See exactly where users drop off
- Jump straight to recordings at that step
Microsoft Clarity
Microsoft Clarity, set up to show you why users behave the way they do
GA4 tells you what happened. Clarity shows you why: heatmaps, session recordings and friction signals, configured properly and tied to your GA4 events.
- Heatmaps + session recordings
- Tied to your GA4 events
- No tech work on your side
Heatmap — pricing page
rage clicks 4dead clicks 2scroll 38%
add_to_cart-61%
18 recordings at this drop-off
heatmaps · recordings · tied to GA4
Sound familiar?
You can see the drop-off. You just cannot see why.
- GA4 shows a drop-off, but not why it happens
- High-traffic pages that quietly fail to convert
- Users rage-clicking on something that looks broken
- Forms abandoned halfway with no explanation
- Plenty of numbers, almost no context
Why it happens
GA4 is the count. Clarity is the context.
Numbers tell you a page underperforms. They never show you the experience that caused it.
- GA4 counts events, it cannot show the actual experience
- A drop-off rate never tells you what frustrated the user
- Aggregated reports hide the one broken element
Full service
Clarity, configured for your funnels, not bolted on
Custom tags
- Label sessions or user groups
- Filter recordings by what matters
- Follow a transaction or feature cohort
Custom events
- Track interactions Clarity misses by default
- Tie behaviour to your GA4 events
- Watch the sessions behind each action
Our approach
A five-step setup, done for you in 5 to 15 days
- 01
Exploratory consultation
We get clear on your business goals and the behaviour questions you need answered.
- 02
Custom strategy
A Clarity setup designed around your funnels, key pages and conversions.
- 03
Setup & GA4 integration
Clarity installed cleanly via GTM and linked to your GA4 so the two tell one story.
- 04
Testing & validation
We verify tracking against sample session recordings before handover.
- 05
Training & support
Your team learns to read heatmaps and recordings, with ongoing support.
No technical work on your side. We sign an NDA before requesting access.
What you get
What you walk away with
- Heatmaps on the pages that matter
- Session recordings you can actually use
- Friction signals: rage clicks, dead clicks, quick backs
- Clarity tied to your GA4 events
- Custom funnels, tags and events configured
- A team that knows how to read it
GA4 told you the page was a problem. Clarity shows you the fix.
Why teams trust us
0+
Analytics audits & measurement plans
0+
GA4 + GTM implementations
0+
Custom measurement plans
Good fit
Who Clarity setup is for
- Ecommerce and lead-gen sites optimizing conversions
- Content and media sites studying engagement
- Teams with GA4 but no qualitative insight
- UX and CRO teams chasing the "why"
Get started
Want Microsoft Clarity set up properly?
Tell us about your site and goals, and we will come back with a clear next step.
hello@ga4experts.comGet started
See the behaviour behind your numbers
We will set up Microsoft Clarity, tie it to your GA4, and show your team how to turn recordings and heatmaps into fixes.